Understanding the Business Trap
In ‘How to Build a Business That Creates Wealth,’ John Kettley reveals the hidden pitfalls that turn business ownership into a trap. Many entrepreneurs find themselves shackled to their companies, unable to step away without risking collapse. This book offers a roadmap to building a business that thrives independently, allowing owners to enjoy true freedom and financial security.
John Kettley’s book delves into the common challenges faced by business owners who become indispensable to their operations. By sharing insights from his extensive experience, Kettley guides readers on how to create a self-sustaining business model that generates wealth without constant owner intervention.
Key Insights from the Book
Owner Independence
Learn how to structure your business so it can operate without you, ensuring longevity and profitability.
Quality Over Quantity
Understand why focusing on profit quality rather than sheer turnover is crucial for sustainable success.
Strategic People Decisions
Discover the importance of making informed decisions about your team, which can make or break your business.
What Our Readers Say
“Agree with other reviewers – an outstanding piece of work that should be mandatory reading if you have a small business you truly want to succeed. 20+ years in corporate advertising, sales and media did NOT prepare me for starting and running my own business. John has simplified the whole process and given it a do-able ease.e.g. His explanation of “Why” you need a business plan makes so much more sense than all the many books I have read explaining that process… you write it for you and it can short and sweet (instead of the 70+ page ones I am familiar with. I recommend this book unreservedly and, if you can get on one of his courses I strongly suggest you seize the opportunity – you will not be disappointed.“
Gordon McA
“What an excellent read, so interesting and eye opening, I really do think that it has alot to make me think about the way I work now and can improve with my way of working, I will recommend this book to any one starting up there business and need a little help.“
Tracey Azzopardi
“Excellent read and the task along the way helps with strategic thinking and putting things into prospective. If you are a new business starting out, I highly recommend reading and taking this book seriously.“
Karen Daniel
“John has managed to distill his years of experience in business into an entertaining and engaging book. He gives clear advice on how to be successful in all aspects of running a business and also gives an honest assessment of the mistakes he has made along the way. This give me confident that the advice was from someone who has been in the same trenches as me. Great read or if you prefer a great listen on audio in the car. I have already recommended it to others.“
Olive
“This is a complete course in how to make your business – any business a success. I have been in business for over 20 years and from the very start I realised some really basic stuff that I was not doing. Page after page of important areas, that I was ignoring in my business, because I am not good at it, or don’t really know how to do it. Well now I can.
There are lots of exercises and work for you to do – this takes time and I have to confess I did read ahead. This is a HUGE book. packed with content, there is no fluff here, and it teaches us how to do each and every single thing in it. I know I am on the right track now,
HBBW is a good read and if you are anything like me its also uncomfortable in places, but you never feel stupid, just keep getting the good stuff from John as he tutors and coaches through a comprehensive training in building a successful business.
Now I will get back to working on my exercises, so glad I bought this book, its really motivated me and is a fantastic resource.”
MS C DUFFY
John F. Kettley
John Kettley is a seasoned investor and business strategist with extensive experience in the UK SME sector.
Known for his hands-on approach, John has successfully navigated the complexities of buying and scaling businesses. His expertise lies in identifying value beyond the balance sheet, focusing on sustainable growth and operational independence.
John’s pragmatic insights are grounded in real-world experience, making him a trusted authority for business owners seeking genuine guidance.